Storytelling can be a great marketing tool for your business and the perfect way to connect with your ideal client. Every business owner and Entrepreneur has their own personal story to tell and when told well it can allow you to build your authority and influence in your marketplace whilst helping you stand out from the crowd.
Recently I created a video demonstrating Effective Storytelling in Business. The structure is based around The Hero’s Journey written by the American Scholar Joseph Campbell who inspired George Lucas with Star Wars, James Cameron with Avatar, Disney films and many other blockbuster movies. Below is a an excerpt from some of his work and teachings.
The Hero’s Journey is a pattern of narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, religious ritual, and psychological development. It describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, tribe, or civilization.