Effective Storytelling in Business

Effective Storytelling in Business

Storytelling can be a great marketing tool for your business and the perfect way to connect with your ideal client. Every business owner and Entrepreneur has their own personal story to tell and when told well it can allow you to build your authority and influence in your marketplace whilst helping you stand out from the crowd.

Recently I created a video demonstrating Effective Storytelling in Business. The structure is based around The Hero’s Journey written by the American Scholar Joseph Campbell who inspired George Lucas with Star Wars, James Cameron with Avatar, Disney films and many other blockbuster movies. Below is a an excerpt from some of his work and teachings.

The Hero’s Journey is a pattern of narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, religious ritual, and psychological development.  It describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, tribe, or civilization.

Andy Brine - Founder of The Soul Pathway
Andy Brine - Founder of The Soul Pathway
Andy Brine is the Founder of The Soul Pathway, and he helps individuals embrace each and every aspect of who they are so that they can truly connect with their Soul and Awaken to their Soul Pathway. Using practices from psychology and philosophy through to coaching and spirituality, he helps people to gain clarity and perspective in their lives and live in alignment with who the are. This will enable people to live more purposeful and enriched lives.. - More Information...