Authentic Customer Connection: Hero’s Journey Storytelling for Entrepreneurs

Effective Storytelling in Business
June 22, 2015

Authentic Customer Connection: Hero’s Journey Storytelling for Entrepreneurs

Back many years ago I delivered an online seminar with Ronda Del Boccio about how to Build Authentic Customer Connections: Hero’s Journey Storytelling for Entrepreneurs. Today I wanted to share it with you all today, below is an overview about our seminar:

Now more than ever, how you as a business owner “show up” is key. You cannot hide behind a logo or false persona. While that may seem scary, it is actually good news.

People are more skeptical and discerning than ever. If you’re holding back or hiding something, they’ll sense it. They may not know why they don’t buy, but something in the communication will set their sensors on edge and they’ll look elsewhere rather than buy from you.

So how do you make real connections with your ideal customers? And how do you turn the right ones from browsers into buyers?

You tell them stories, especially the one story that unites all of humanity – Hero’s Journey Story.

During this live hangout, you will discover:

  • Changes in whom people trust and how this affects your business.
  • How Google not only rewards but expects authenticity.
  • The 1 story every human on the planet innately finds compelling and how to share it.
  • A simple 3-word “recipe”/formula for sharing your own story.
  • How your story helps you hone in on your ideal customer and let the rest fall away.

This will be a dynamic conversation between +Andy Brine (The Authentic Video Marketer) and +Ronda Del Boccio, (The Story Lady). Be prepared to interact, ask questions, and get help telling YOUR story!


Andy Brine - Founder of The Soul Pathway
Andy Brine - Founder of The Soul Pathway
Andy Brine is the Founder of The Soul Pathway, and he helps individuals embrace each and every aspect of who they are so that they can truly connect with their Soul and Awaken to their Soul Pathway. Using practices from psychology and philosophy through to coaching and spirituality, he helps people to gain clarity and perspective in their lives and live in alignment with who the are. This will enable people to live more purposeful and enriched lives.. - More Information...